People do business with people, not with companies or brands. — There’s mainstream style marketing, then there’s direct-response. Let me put it to you like this: we have all entered into the world of “fake news” but it is no different than that of the “false advertising” campaigns of the past. You see, with the rise of the information age, digital…

“I don’t need to be the smartest person in the room — I don’t even need to be right — but I do need to control.” — Grant Cardone — I was inspired to write this article after reading the 11th chapter of Grant Cardone’s book, “Be Obsessed or Be Average,” (AFF) which was a relatively short chapter, but still well worth reading. “The only people who don’t like control are those who don’t have control or who have misused…

When people are driven by extrinsic motivations it means they do something because of factors outside themselves. Somebody has to pay the bills, right? — I found this article over at Michael Hyatt & Company that I thought was interesting, and so I figured I would give my perspective on the information that was shared with you guys here on Medium. Did you know that psychologists have this belief that there are two reasons why…

Why are some freelance writers doing so well while others are struggling to pay their bills? — You may be aware that many freelance writers earn a comfortable income, and some even earn a sizable income that provides them the ability to support their families with a fabulous lifestyle. However, you, on the other hand, may find yourself struggling to scrape together enough assignments to make ends…

Discover how to release the stress of the freelancer's “feast or famine” work cycle. — As a freelancer and business owner, it’s extremely helpful to know how much money is coming in each month. A reliable monthly income allows you a better way to plan out your life’s goals. It also relieves stress by adding more consistency to the freelancer's “feast or famine” work cycle. …

Is there really a well springing up of lucrative writing opportunities in the desert of freelance writing? — When I launched my career as a freelance writer back in 2014 I imagined all successful freelance writers had a secret. Why did I imagine this? Well, I was thirsty for work but could find nowhere to drink. You see, it was like I walked into the middle of the…

Don’t try to eat the elephant whole, but rather in small chunks throughout the day. — I was talking to this person the other day and he said that with all the time he spends putting around on the internet, he gets maybe 2 hours of focused time a day. Truthfully, I think that’s probably higher than average! Now, with that in mind, if he was/is…

When you’re intentional about the relationship you’re trying to nurture, and sincere and generous with the information you provide, that’s when content becomes impactful and viralable — What is it, exactly, that makes a blog post go viral? What are the components that make up an effective blog post? If you’re a content marketing specialist, I’m certain that these are just a couple of the questions you may ask yourself day-in and day out.

Got boring marketing copy that is putting your readers to sleep before they even get to your call-to-action? — Believe it or not, I actually nodded off once while reading a company’s marketing copy (and nearly hurt myself in the process). Granted, I was tired at the time, after having written four long-length articles for four different clients. …