Oct 25, 2021

8 min read

What a Fiction Writer Can Teach You About Writing Marketing Copy

“Know your characters, and you’ll know your story.” — Lajos Egri

What do you really know about your prospects? Their age range, perhaps? What about where they live? Or what they do for a living?

All of this is useful information, for sure, but not enough to create copy that gets…

More from William Ballard, MBA

Freelance Writer, Author, and Content Marketing Strategist. Access “The Ultimate Book Marketing Plan for Self-Published Authors” https://bit.ly/3A2h52i

Love podcasts or audiobooks? Learn on the go with our new app.

Try Knowable

Recommended from Medium

8 Ways to Drive Sales in Tough Times

How to create a loyalty program that actually works

Linkedin Marketing Excellence — Part 1 — The Types of LinkedIn Marketing Solutions

Is Digital Marketing A Good Career?

The Resonant Voice

5 Proven Lead Magnets that You Can Create Within a Week

7 ways to get people to open your emails

Tech Roundup: DMEXCO’18 Recap

Social Media is becoming more sophisticated, will we still need a website for our business?

About Help Terms Privacy

What a Fiction Writer Can Teach You About Writing Marketing Copy

“Know your characters, and you’ll know your story.” — Lajos Egri

More from William Ballard, MBA

Recommended from Medium

8 Ways to Drive Sales in Tough Times

How to create a loyalty program that actually works

Linkedin Marketing Excellence — Part 1 — The Types of LinkedIn Marketing Solutions

Is Digital Marketing A Good Career?

5 Proven Lead Magnets that You Can Create Within a Week

7 ways to get people to open your emails

Tech Roundup: DMEXCO’18 Recap

Social Media is becoming more sophisticated, will we still need a website for our business?

Get the Medium app

William Ballard, MBA

More from Medium

How to create effective content you don’t hate to make

3 Easy Tips For Writing Headlines (And Avoid The Headache When Creating One)

3 Quick Reflections on 6 Months of Agency Writing

Sell More Just by Writing

What a Fiction Writer Can Teach You About Writing Marketing Copy

“Know your characters, and you’ll know your story.” — Lajos Egri

More from William Ballard, MBA

Recommended from Medium

8 Ways to Drive Sales in Tough Times

How to create a loyalty program that actually works

Linkedin Marketing Excellence — Part 1 — The Types of LinkedIn Marketing Solutions

Is Digital Marketing A Good Career?

5 Proven Lead Magnets that You Can Create Within a Week

7 ways to get people to open your emails

Tech Roundup: DMEXCO’18 Recap

Social Media is becoming more sophisticated, will we still need a website for our business?

Get the Medium app

William Ballard, MBA

More from Medium

How to create effective content you don’t hate to make

3 Easy Tips For Writing Headlines (And Avoid The Headache When Creating One)

3 Quick Reflections on 6 Months of Agency Writing

Sell ​​More Just by Writing

Sell More Just by Writing