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What a Fiction Writer Can Teach You About Writing Marketing Copy
“Know your characters, and you’ll know your story.” — Lajos Egri
What do you really know about your prospects? Their age range, perhaps? What about where they live? Or what they do for a living?
All of this is useful information, for sure, but not enough to create copy that gets prospects emotionally involved and/or compelled to take action.
For that, we need to take a journey much deeper into the reservoirs of our prospects’ marvelous minds. Want to join me?
Today’s article is inspired by someone who understands the power and influence writing has on us.
In 1946, The Art of Dramatic Writing (AFF) was published, and at the time, was considered to be one of the best works on the subject of playwriting ever written.
The author, Lajos Egri, had a simple rule:
Know your characters, and you’ll know your story.
You see, how well you know your ‘characters’ ultimately makes all the difference between captivating your readers or boring them.
And, believe it or not, the same principle works in copywriting.
