The Highest Valued Writing Project for Freelance Writers (Direct-Response Sales Letters)
Believe it or not, even BIG Tech is using it.
Facts: We all live in a digital age, and digital marketing is becoming more powerful and useful than ever.
With that said, it’s easy to forget about traditional marketing channels, such as direct response, particularly direct mail… and more specifically, physical sales letters.
Few people realize that direct marketers have used printed sales letters for hundreds of years.
You can trace their use as far back as the early 1800s when merchants sent out printed circulars in the mail to their customers. Often, those circulars served as their primary advertising medium.
The only other mediums available were newspaper and magazine ad space. But circulars were less expensive and did what was expected … driving consumers to take immediate action.
The Purpose of Direct-Response Sales Letters
The main purpose of direct-response marketing is to get people to take action, whether signing up for more information, calling a company’s sales or customer service team, or making a purchase.
