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The Basics of Book Marketing
What You Need to Know Before You Launch Your First Book
What lies behind the incredible success of some of the most highly recognized independent authors? You know, the people like J.A. Konrath and Amanda Hocking who we read about in blogs.
The answer is marketing.
That is, communicating the right message about their books to the right audience, through the right media, and over the right period of time.
Sure, these authors have a lot of other things going for them, but you can’t discount all the time and effort they put into spreading the word about their books, growing their brands, and converting readers into loyal fans.
First and foremost, being a successful writer and author takes courage. If you are too scared to put your book out there into the marketplace and actually advertise or promote it, then there is absolutely no point in writing one.
But for those of you that are looking to experience the same success as those authors above, it’s time to get to the basics of book marketing.
Generally speaking, there are two ways to approach independent self-publishing:
- You write the book, perhaps spending years doing so. You hire an editor and polish the manuscript as best you can…
