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Freelance Writers: The Key to Total Market Domination
Use the strengths of your competition as a measurement for improvement in your own business
I’m sure you’ve heard said before in sporting circles, dominating the court (or field). The way sports teams do this is by putting the pressure on — creating momentum and/or tempo.
I don’t know about you, but I’m a huge fan of the game of basketball. I do because I enjoy the fast-paced back-and-forth play.
If you have ever watched a game then you would already be familiar with the power of tempo and/or momentum in a game.
You see, in a game of basketball, in order to achieve full-court domination it requires your team to put pressure on the opponent. How do basketball players and teams do this?
Well, they do it by effectively reading their opponent's every move. They get to a point when they know where and when their opponent is going to pass the ball.
Because they know this, they move around the court faster and in such a way that allows them to be in the right place at the right time, in order to steal the ball and move down the court as fast as possible to get into a fast break situation.