Freelance Writers: How to Write an eBook That Gets You Writing Clients

“The pitch page is your most important page” — William Ballard

Photo by Brooke Cagle on Unsplash

I was speaking to a fellow writer friend of mine the other day who joked, “E-books are the new white papers.” He was, indeed, kidding, of course. He knows, all too well, that there are significant differences between e-books and white papers, and even e-books and free reports.

That being said, there are no ignoring e-books. In fact, there has been a trend within the blogosphere as of late that is surrounded by the power of eBooks, and this trend has been growing and growing and doesn’t seem to have an end in sight.

They are especially powerful in terms of lead generation, which is an area they are working particularly well in.

So how do you write an eBook anyways?

Well, the first step is to come up with a topic that readers are really interested in. You see, people read e-books offered by companies because they want a quick education on something specific.

They want to learn how to solve a problem, complete a task, make the right buying decision, deal with a difficult situation, improve sales performance, reduce costs, and so many more reasons that are just too numerous to really put down into…