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Freelance Writers: 11 Ways to Build an Audience for Your Writing

6) Instead of thinking smarter and working harder, think harder and work smarter

William Ballard, MBA
8 min readJul 5, 2021
Photo by Wan San Yip on Unsplash

Building an audience of readers is of the utmost importance for all freelance writers and authors who wish to make a living at their craft. You must have readers to sell your work to (book and/or articles), and finding those readers who connect with your work is not always as easy as some might make it look.

The following are some tips for earning readers that I’ve learned in my twenty-plus years of writing.

1) Don’t be afraid to talk about your freelance writing and author business

Learn to become comfortable telling anyone who is willing to listen that you’re a writer and what you’re working on.

Truth be told, sometimes authorship is best gained at the grassroots level, one reader at a time.

Remember, you never know who you’re crossing paths with and whom they might share your information with.

2) Always be genuine and sincere

If you remain true and sincere, you will be creating your own individual brand with each word you write. Each of us is unique and…

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William Ballard, MBA
William Ballard, MBA

Written by William Ballard, MBA

Discover the story of how I went from selfish freelancer to a selfless business owner: https://bit.ly/3ZLv9w6

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