Content Marketing Specialist: How to Write an Effective Blog Post

When you’re intentional about the relationship you’re trying to nurture, and sincere and generous with the information you provide, that’s when content becomes impactful and viralable

Photo by Corinne Kutz on Unsplash

What is it, exactly, that makes a blog post go viral? What are the components that make up an effective blog post? If you’re a content marketing specialist, I’m certain that these are just a couple of the questions you may ask yourself day-in and day out.

Where most hobby bloggers are probably looking for popularity or instant fame, professional content marketing specialist or business bloggers are not — or should not be — focused on popularity, per se, but whether or not their content is answering prospects questions and effectively guiding them through the proper channels that will eventually lead them to become a customer or client.

In fact, what I’ve found over the years is that when your focus is on trying to be popular or go viral it (almost) never happens. In other words, when you’re trying to write to everyone you end up reaching no one.

With that said, what I’ve found is that when you sit down to write with your focus on just one reader — and…