3 Ways to Make Article Marketing Work for You as a Newbie Copywriter

Discover how to release the stress of the freelancer's “feast or famine” work cycle.

William Ballard, MBA


Photo by Brooke Cagle on Unsplash

As a freelancer and business owner, it’s extremely helpful to know how much money is coming in each month. A reliable monthly income allows you a better way to plan out your life’s goals. It also relieves stress by adding more consistency to the freelancer's “feast or famine” work cycle.

It’s because of all these reasons and more that I love the power of article marketing as a freelance copywriter.

If you’re wondering whether you might enjoy the effects of a good article marketing strategy for your writing business, too, here are some important points to keep in mind …

Why I Love Article Marketing

As a copywriter, maybe the idea of writing articles doesn’t sound as glamorous as long-form sales letters do (the kind of writing that earns you royalties years after you do the writing). Nevertheless, article marketing does carry its own unique set of advantages.

While each individual article doesn’t pay as much as a larger copywriting project, they typically take much less time to complete.

When you factor in your time spent writing versus how much you earn for each article, you’ll find you can be paid very well for your time.

Since many businesses and websites need a huge amount of content, the number of articles you write over time can really add up.

Here are some reasons to consider writing articles as a newbie copywriter

  • Consistent work and paychecks.
  • Establishing a routine. Since you know roughly how long each article will take to write, it’s easy to manage your schedule and plan out your time accordingly.
  • Many clients pay well. And rates for article marketers are going up since longer articles are becoming more popular. (I’ve written some that are over 2,000 words in length.)
  • Freedom to work on your own schedule, as long as you meet deadlines.
  • The chance to expand into new opportunities with clients, and for yourself.



William Ballard, MBA

Business coach, marketing consultant, and creative entrepreneur. I help writers get their work noticed and get paid what they are worth: https://bit.ly/3M9ztvm